Online Marketing

The first commandment of SEO: content

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The first commandment of SEO: content

Content marketing can be an extremely powerful strategy for increasing the visibility of your business online, but with so many companies using it today, it can be tough to stand out from the crowd. Fortunately, there are still several strategies you can use to ensure that your content gets noticed and drives more traffic to your site. 

What is content marketing?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In order to be successful at content marketing, you need to understand both your audience and your goals for the content you create. Once you have a good handle on those two things, you can start developing a content marketing strategy that will help you achieve your desired results. 

What is important? 

Topic is the key

Your content needs to be relevant to what people are searching for if you want it to rank in search engines. That means creating content around popular topics that people are already searching for. You’ll need to find the right balance between high-quality, original content and less-original, but more shareable material so as not to sacrifice relevance while still attracting shares and likes. Think about SEO copywriting agency. This type of writing is designed to help your content rank higher in search engine results pages, which can ultimately lead to more traffic and conversions. 

Every piece of content you publish should help answer questions people are searching online

If you want your content to rank well in search engines, you need to make sure it’s optimized for the right keywords. But that’s not the only thing you need to do – your content also needs to be informative and helpful if you want people to keep coming back. 

Consider using long-tail keywords

Long-tail keywords are specific and usually three or more words long. They are much easier to rank for than more general, one-word keywords. And, since they are more specific, they can help you attract the right kind of traffic to your website.

Focus on writing engaging headlines

Your content may be the best on the internet, but if your headlines are boring, no one will ever know. Write headlines that are both informative and interesting, so that your target audience will be encouraged to click through to your articles. In addition, make sure your headlines are keyword-rich, so that your content has a better chance of ranking high in search engine results pages.

Optimize your images with alt text and alternative URLs

If you want your content to rank well in search engines, you need to optimize your images. This means adding alt text and alternative URLs to your images. Alt text is the alternate text that displays when a web page cannot be properly loaded by a browser. Alternative URLs are URL’s that you can use when posting or sharing an image on social media sites such as Facebook or Twitter. They allow people who view the image to see it directly instead of having to click through from the social media site to get there, which is a much better experience.

Add links within the body of your posts that point back to your site

One of the best ways to optimize your content for SEO is to use internal linking. This means linking to other pages on your website within your content. Internal linking helps search engines understand what your page is about and can also help improve your website’s PageRank.

Use Schema Markup on your site

Schema markup is a code that helps search engines understand the content on your website. By adding schema markup to your website, you can tell search engines what your site is about and how they should index your content. 

Create a calendar

Your content marketing strategy should always start with your audience in mind. Who are you trying to reach? What kind of content will they find valuable? Once you know who you’re writing for, you can start creating a calendar of topics that will help you rank on Google. After some time, these pieces will all link back together because the same terms are used across multiple articles.

Look at your competitors

One of the most important aspects of content marketing is understanding what your competitors are doing. You want to see what’s working and what’s not and figure out how you can improve upon it. A good Auckland SEO expert can help you with collecting those data. They will analyze every aspect of your competitor’s blog posts, social media profiles, and web pages to figure out what kind of tactics they are using that might be influencing their rankings. 

Wrapping up

When it comes to content marketing, there’s no one-size-fits-all approach. However, by following the tips and strategies outlined in this post, you can start to create content that is both informative and keyword-rich, helping you to achieve better rankings in search engine results pages. You may be asking yourself What type of content should I be creating? The answer to that question will depend on your company and its target audience.

Main photo: Maxwell Ridgeway/unsplash.com

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