Online Marketing

Tips and tricks. How to improve Web Core Vitals for an online store?

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Tips and tricks. How to improve Web Core Vitals for an online store?

Using search engine optimization to drive more e-commerce sales can seem complicated and overwhelming, but it doesn’t have to be. To simplify this process, I’ll break down what Web Core Vitals are and how you can use them to improve your site so that you get the maximum return on your investment in online marketing efforts. First, let’s talk about what these indicators are and why they’re important.

What is e-commerce?

E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. For more information you should check this website:

Why do people prefer to shop online?

  • First, it’s convenient. You can shop from the comfort of your own home and have your purchase delivered right to your doorstep. 
  • Second, you have a wider selection of products to choose from online than you would in a brick-and-mortar store. 
  • Third, you can often find better deals online. 
  • Fourth, you can read reviews from other customers before making a purchase. 
  • And fifth, it’s easy to compare prices online before you buy.

An abandoned shopping bag – what is its problem?

One common issue is abandoned shopping bags. This happens when a user adds items to their cart but doesn’t complete the purchase. In many cases, it is related to the incorrect speed of the website. If it loads too slowly, we get impatient. In addition, we are stressed when we reach the moment of payment, which immediately becomes complicated.

Web Core Vitals

They’re a set of metrics that measure the quality of a user’s experience on a website. And they’re important because they directly affect the way Google ranks your site in search results. There are three metrics that make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Why is it so important for online stores?

Web Core Vitals are a set of metrics that measure the speed and responsiveness of a website. They are important to online stores because they directly impact the user experience, which can affect conversion rates. By improving your web core vitals, you can improve your chances of getting potential customers to stay on your site and make a purchase.

LCP (Largest Contentful Paint)

This indicator determines the loading time of the largest element on the page. It can be a photo, illustration, video, animation, or even a massive block of text. Charging time should be a maximum of 2.5 seconds. To improve your score, you can change your hosting to more efficient, implement CSS, convert media sizes.

FID (First Input Delay)

This is the time it takes for your website to load until it is fully clickable for users. Here, the result should not exceed 100 milliseconds. To improve your score break tasks into smaller pieces, compress the code file, optimize CSS.

CLS (Cumulative Layout Shift)

It measures the number of consecutive shifts in the page appearance that result from different loading times. The user then jumps on the page and cannot navigate freely on it. Here, the best result is 0.1. Avoid ads or reserve a special place for them, add an attribute of media width and height, optimize font delivery.


In conclusion, improving your web core vitals is important for the success of your e-commerce store. By following the tips in this blog post, you can make sure that your store is optimized for search engines and provides a good user experience. Implementing these changes can help you increase traffic and conversions, and ultimately grow your business.

Main photo: Thomas Lefebvre/

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