If you’re new to e-commerce, or even if you’ve been selling online for years, it can be hard to know what the best practices are when it comes to optimization, positioning, and marketing your products online. With so many different strategies and tactics out there, you may feel overwhelmed as you consider your approach. Thankfully, this article will break down the best e-commerce SEO and marketing strategies that we have found in our years of experience selling in this space.
What is e-commerce?
E-commerce is the buying and selling of goods and services on the internet. Online marketing strategies include paid advertising on social media sites, blogging, and social bookmarking websites. Paid advertising can be done through Facebook ads or Google Adwords campaigns that are targeted towards specific keywords or niche topics relevant to your company’s products or services. And in all of this, search engine optimization still rules – to be able to brag, first you need to take care of the foundations of the website.
What to pay special attention to?
Choose the right keywords
Keywords are the foundation of your visibility strategy. They help you target the right audience, track your progress, and measure your success. But with so many options out there, how do you choose the right ones?
Start by brainstorming keywords that best describe your business or products. Next, research those keywords in Google Trends (and other tools like Semrush, Ahrefs, Senuto) to see which words have been growing in popularity over time. Pay attention to long-tail keywords because they consist of more than three words—they’re typically specific phrases that someone might search for when they’re looking for a product or service just like yours. The goal is to use these phrases on your website, as well as on your social media channels and blog posts.
Write great product descriptions
Not only do they need to be accurate and informative, but they also need to be keyword-rich so that they can be found by potential customers.You need to describe not only the specification, variants, sizes, application, etc., but also pay special attention to payment and delivery methods (these two elements are the cause of about 70% of shopping cart abandonment online). You already have the content, now the visuals. It can be photos or videos – remember that the eyes make the first decisions.
Use video on landing pages
You can use video on your landing pages to show potential customers what your product or service is all about. A well-made video can be very persuasive, and it can help you convert more visitors into customers. Plus, using video on your landing pages can help you rank higher in search results, which will bring even more traffic to your site.
There are many different tools that make creating videos simple. These tools include Animoto, VideoScribe, Vidyard, Powtoon, SmartSitesVideoMaker, Easy Video Maker for Youtube and iMovie for Mac. The most important part of a successful video is the quality of the footage itself.
Optimize for mobile
In today’s mobile-first world, it’s more important than ever to make sure your e-commerce site is optimized for mobile devices. Google’s algorithm favors mobile-friendly sites, so if your site isn’t optimized, you could be missing out on valuable traffic and customers.
To determine how mobile-friendly your site is, head over to the Mobile Friendly Test Tool by Google. Simply enter the URL of your website and click Test Website. The tool will give you a grade from A+ (best) to F (worst). If you get an F, this means that many of the elements on your website are not compatible with a smaller screen or don’t work well on smartphones and tablets.
Pay attention to reviews
Good reviews are great for business, but bad reviews can be detrimental. Responding to reviews, whether good or bad, shows customers that you’re paying attention and care about their experience. Furthermore, if you take the time to address a negative review, it can show other potential customers that you’re willing to go above and beyond to make things right.
Analytics are an essential tool
Any business owner will tell you that numbers are important. When it comes to e-commerce, this rings especially true. The good news is, there are plenty of analytical tools available to help you track your progress and figure out what’s working (and what’s not). These tools can be as simple as Google Analytics or as in-depth as running a controlled A/B test on your site. They provide data that helps you grow your company!
Remember how people search
Before you can come up with the best ecommerce SEO and marketing strategies for your business, it’s important to understand how people search. After all, if you don’t know how people are looking for products like yours, you won’t be able to optimize your site accordingly. As a result, not only will you lose potential customers but also revenue. Research the search intent of your clients and do not underestimate the so-called micromoments.
E-commerce businesses need to invest in positioning to ensure their products and services are visible online. The right Galway SEO agency will help you select the most effective keywords, optimize your website, and track your progress over time. Consider other marketing channels such as email marketing, social media, and paid advertising – they will help you. These strategies combined with personalized customer service can make a big difference for any business.